Why Facebook’s “Buy” might just be another failed e-commerce experiment

Facebook has just announced that it will be introducing the “buy” button i.e. users now have the option of directly buying an advertised product on their feed without going to a second website. Facebook will be basically facilitating the complete transaction.

A similar feature had been introduced on Facebook in 2012 as Facebook currency which didn’t quite take off and hence shelved.  Yes we get it, Facebook can’t just be a charity and needs to make money somehow but the general sentiment out there is that people just want a social media without blatantly promoted ads. Personally, Facebook’s sponsored posts are really the least of my worries. The privacy concerns are more off putting.

Speaking of privacy, Facebook has been under constant fire regarding its fast and lose policies on protecting Personal information. What makes them think we are just going to hand over our credit card information??? It would be nice if they convinced users about safeguarding their privacy and maybe THEN try to convince them to buy goods off their site.

As for advertisers who will be selling stuff to me online , I am really interested to see what will be sold to me. Considering how some of the promoted tweets have nothing to do with me e,g, “Looking for hot single black females” (I am happily taken by a man). Actually this image in their press release is a perfect example of stuff that will be shoved on my face – cute articles that have no relevance in my day to day life (I am betting a vintage ottoman or something will be one of the first articles thrown at my face).

Screen shot 2014-07-21 at 10.13.41 PM

And didn’t someone conduct a study somewhere that showed that promoted tweets doesn’t necessarily mean you will create a favourable view of your brand. Imagine now being bombarded by that brands products…





One thought on “Why Facebook’s “Buy” might just be another failed e-commerce experiment

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